Insights

Evidence-basedproperty decisions.

Research and practical insights to help you make clearer decisions about buying, selling and retaining property.

Director’s Note

The price you pay is the risk you take

Matthew Clark · 4 min read

Most buyers negotiate the last $10,000 and ignore the first $100,000. The evidence that matters is gathered before you fall in love with the property.

Read the note→

Aerial view of Kiama Downs, a coastal town in New South Wales, Australia

SELLING STRATEGY

Choosing an agent is a decision, not a default

The agent with the most boards on your street is not automatically the agent who will get you the best result. Selection is a measurable exercise.

28 April 2026 · 4 min read · Matthew Clark

Weatherboard and brick-veneer houses on a quiet street in Shoalhaven Heads, New South Wales, Australia

PORTFOLIO STRATEGY

Hold, restructure or sell: the questions a review should answer

The most expensive property decisions are the ones never examined. A portfolio assessment starts with one question: is this asset still doing the job you bought it for?

9 April 2026 · 5 min read · Matthew Clark

Aerial view of a typical Australian suburb of detached houses, Melbourne

MARKET INSIGHT

Why headline medians mislead suburb decisions

A suburb median is an average of everything, which makes it a description of nothing. Better questions need better metrics.

19 March 2026 · 4 min read · Matthew Clark

Free guides

Free guide

First Home & School Suburb Guide

A quick-start guide for first-home buyers: seven example suburbs, a three-suburb shortlist worksheet, and how the 5% Deposit Scheme fits — school scores and property budgets in one place.

10 pages · 2.4 MB · Updated 31 October 2026

Director’s Note

One sharp property observation, delivered when there is something worth saying.

Concise thinking on buyer behaviour, market signals, risk and better property decisions — written by Matthew Clark.

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