About
The people behindyour advice.
The team supporting your decisions.
Matthew leads the property strategy and advice. Sallie and Isah support the client engagement and delivery.
Matthew
Advice Lead
Sallie
Client Support
Isah
Client Support
Matthew Clark
Founder & Head of Client Strategy
Dip. Prop. (Agency Mgmt) · QPIA · Dip. Fin. Services
Key Choice Group Pty Ltd trading as 80 Metrics Property Advisory · ABN 27 106 387 786 · Corporate Estate Agent’s Licence 093462L
Two-time Amazon bestselling author on property investment
Track record
Property, finance and evidence — in one adviser.
Licensed Victorian real estate professional with experience across buyer and vendor representation.
Built and led Key Choice Group, with more than $1 billion in lending across the business during that period.
Two-time Amazon bestselling author on property investment.
Brings property, market analysis and finance experience together when assessing the trade-offs behind a client’s decision.
Matthew’s background matters because property decisions rarely exist in isolation. Price, borrowing capacity, holding costs, risk and opportunity cost often interact — and the best decision is not always the one that creates a transaction.
Multiple sources · Specialist analysis · Relevant evidence
Research partners and multiple data providers contribute evidence to our analysis. Matthew interprets that evidence in the context of your question and circumstances.
Independent by design
Our agenda is yours.
We work for you and are paid by you. 80 Metrics charges fixed professional fees — no selling-agent commissions, no referral fees, no developer commissions or project rebates — and we do not share in your selling agent’s commission. Advice does not have to lead to a transaction: an Assessment may recommend retaining, and advocacy begins only if you choose to act.
Your goals and circumstances guide the advice.
Independent advice starts with understanding the decision. Tell us what you’re weighing up — we’ll help you identify the right starting point, or tell you if you don’t need a paid service.
Scope and fees are agreed before any paid work begins.